Safe Footpaths

Safe Footpath’s existing website was not aligned with their goals and digital touchpoints. There were limited call-to-actions or resources that explained their offering and valuable services. They needed to showcase their core offering and the benefits for consumers.

Their slicing repair method and additional services were unique within the market. But without a solid and compelling online presence, their potential customers couldn’t find them easily or learn about their valuable services.

We upgraded the web design to align with the brand. We developed the website on Craft CMS, which ensured it was modern, functional and fast. The optimised website aligned with SEO ranking guidelines to ensure marketing efforts could prove effective with our SEO-focused copywriting. 

Not only did the new website pair well with the optimised web content, it also clearly communicated Safe Footpaths' speciality and services. Now, customers can find the company efficiently, understand what they do, and give them a call with a clear call-to-action nested in the header and on every page.