SEO Audits

If you are a business or website owner in NZ, then you well know the importance of investing in SEO. SEO is one of the highest-ROI marketing methods that you can have-when done right.

But how do you know where to start? The first step is with an SEO audit. SEOs audit can give you the knowledge and insights that you need to take your SEO to the next level.

What is an SEO Audit And What is the Goal of an SEO Audit?

An SEO audit is an evaluation of a website or business’s visibility and organic search results. The goals of SEO audits are to identify potential improvements and areas of improvement for the website or business with regards to their visibility and organic search results. It can also identify key SEO services that need to be done to improve search engine traffic.

SEO audits can be conducted on a monthly, quarterly, or yearly basis, depending on the website or business’s needs.

Generally, an SEO audit will include the following: 

• A review of the website’s current marketing and SEO strategy
• A review of the website’s current search engine rankings and visibility
• An evaluation of the website’s on-page and off- page optimisation
• Competitive analysis of what is working for other sites.
• A review of the website’s quality links or bad links
• A review of the website’s social media presence 
• A review of the website’s traffic data 
• A review of any potential areas for improvement
• A technical SEO audit to evaluate SEO score

Benefits of Doing a Search Engine Optimisation Audit

There are many benefits that come with doing professional SEO audits on your site or brand and working with an SEO service. Here are some of the benefits that can be had by doing an SEO audit on your site and working with a professional service for your SEO.

‍

Better Understanding of User Journey Through Search Engines

When it comes to understanding your user journey, doing a technical SEO audit on your site is a great way to get a better understanding of how people are finding and using your site with Google and other search engines. By taking a closer look at your website's search engine optimisation, you can see where you may need to make some changes or improvements to ensure that your users have the best possible experience. 

An SEO company audit can help you identify any potential issues with your website's structure or content that could be causing problems for your users. You can also use the information from your audit to develop a better strategy for attracting traffic to your site and improving your search engine rankings. 

If you're looking for a more in-depth analysis of your user journey, it may be helpful to work with a professional SEO consultant who can help you identify areas of improvement and provide recommendations for making changes. With the right help, you can get a better understanding of how people are using your website and make the necessary adjustments to improve their experience.

‍

Improve your Search Presence with SEO Analysis Service

The best way for a site owner to gain knowledge on how to improve their existing search presence is by doing an SEO audit on their site. A technical SEO audit will uncover any potential errors or issues that are preventing your site from ranking higher in the search engines. It will also help you identify any opportunities that you may be missing out on.

A professional SEO audit can provide you with a detailed report that outlines all of the changes that need to be made in order to improve your search engine rankings. The report will also include a timeline and budget for implementing the recommendations.

If you're not sure where to start, or you simply don't have the time or resources to do an SEO audit yourself, then it's best to hire a professional. An experienced SEO consultant can quickly and easily conduct an SEO audit of your site and provide you with a detailed report that outlines the changes that need to be made.

So if you're looking for ways to improve your search engine rankings, then consider doing an SEO audit on your site. It's the best way to gain knowledge of your current search presence and identify any areas that need improvement.

‍

A Do Good Things Client Results after 6 Months of Partnership:

Actionable items in the SEO audit:

• Create a clear site structure supporting high-intent keywords
• Build pillar pages & clusters to increase ranking of 11 critical keywords
• Enhance alt-text and meta data
• Increase internal & external linking

‍

Gives Opportunity for Competitive Analysis

One of the best things about doing an SEO audit on your website is that you can gain a better understanding of your competition. What are they doing that you aren’t? What keywords are they targeting that you aren’t? By doing an SEO audit, you can get a closer look at what is and isn’t working for your competition and use that information to help improve your own website.

Additionally, an SEO audit can help identify any potential areas of improvement for your website. Maybe you need to update your content or improve your page load speed. Or, maybe you need to start targeting different keywords. An SEO audit can help identify all of these areas so that you can make the necessary changes and improve your website’s ranking.

If you’re looking to gain a better understanding of your competition or want to identify areas of improvement for your website, then you should do an SEO audit on your site. It can be a great way to gain valuable insights into what works and what doesn’t when it comes to SEO.

‍

Informs Key Business Decisions for Search Engine Ranking Service

An SEO audit can provide critical insights that can help businesses make informed decisions about how to move forward with their online marketing efforts. By identifying areas of improvement and potential obstacles, an SEO audit can provide a roadmap for businesses to follow in order to improve their search engine rankings and visibility. Additionally, an SEO audit can help businesses identify strategies that are working well and should be continued, as well as strategies that need improvement.

Overall, an SEO audit can be an extremely valuable tool for businesses looking to improve their website's performance and increase their online visibility. By working with a professional SEO auditor, businesses can get a clear understanding of what they need to do in order to improve their website's search engine ranking and visibility.

We are a digital marketing agency that provides in-depth SEO Audits and recommendations that are easily actionable and will provide you with long lasting results.

Our technique is tried and testing on our own brand doubling our traffic within 3 months of implementing the strategy.

Get in Touch to get to know us and how we can do good things together

Better Search Engine Rankings

SEO audits are an important part of any online marketing strategy. By identifying potential problems with your website and addressing them, you can improve your search engine rankings and get more traffic from people looking for your products or services.

A professional SEO audit can identify a variety of issues that may be preventing your website from ranking as high as it could. Some common problems include broken links, missing or duplicate content, and poor page structure. Addressing these issues can help improve your website’s visibility and make it easier for search engines to understand what your site is all about.

A technical SEO audit can also help you identify keywords and phrases that you may not be targeting correctly. By adjusting your content and marketing efforts to focus on these keywords, you can improve your ranking for those terms and attract more visitors to your site. They have link building strategies that will boost your visibility and help increase your website's authority

Overall, a professional SEO audit can help you identify problems with your website that are preventing you from achieving better search engine rankings. Addressing these issues can help improve your website’s visibility and attract more visitors from people looking for your products or services.

‍

Talk to us!

There is nothing like a good SEO audit to create a clear path for further website developments and content strategies. Do Good Things can provide you with a documented plan to increase your visibility, and help you target right high-intent search queries.

Get in touch with us today to kick start improvements to your website's SEO and Google ranking.

‍

Benefits of Hiring a Professional

SEO audits are only as good as the company that is providing them. When it's time for an SEO audit on your site, it's crucial that you work with a professional agency that can help your site, not hurt it. Here are some of the benefits that are associated with hiring a professional to do your technical SEO audit.

More Reporting & Insight

Chances are you're not an SEO expert. And that's okay. SEO is a complex and ever-changing field, and trying to keep up with the latest trends and changes can be daunting - if not impossible - for most business owners. That's why it's important to work with a professional SEO audit company when you need an SEO audit for your website.

SEO auditing companies have dedicated teams of experts who stay up-to-date on all the latest changes and trends in the SEO world. They also have years of experience performing SEO audits, so they know what to look for and how to fix any potential issues on your site.

Plus, professional SEO auditing companies offer comprehensive reporting that details all the findings from their audit. This information can help you understand where your website stands in terms of SEO, what needs to be fixed, and how to improve your rankings over time.

Reduces Risk of Harming Your Site

When it comes to your website, you don't want to take any chances. That's why it's important to work with a professional SEO audit company when you need a review of your site. By doing so, you can reduce the risk of harming your website with incorrect information or techniques.

Professional SEO auditors have the experience and knowledge necessary to help your website thrive. They'll evaluate your site and make suggestions for improvement, all while keeping your website's best interests in mind. They'll also help you track your progress and ensure that you're getting the most out of your investment.

If you're looking for peace of mind and an improved website, then working with a professional SEO auditor is the right choice for you. With their help, you can rest assured that your website is in good hands and will continue to grow and succeed.

Receive a Professional Action Plan

When you work with a professional for your SEO audit, you're getting someone who knows what they're doing. They'll be able to help you develop an action plan based on the findings of the audit, which can help you improve your site's ranking and visibility. Additionally, a professional agency can help you troubleshoot any issues that are discovered during the audit, so you can start making progress on fixing them right away.

‍

Capacity & Availability to Execute SEO Plan

When you work with a professional SEO audit company, you're getting someone who has the capacity and availability to help you with your action plan. They will help you develop a plan of attack that is tailored specifically for your website and your industry. They will also be able to help you identify any potential problems with your website that could be affecting your SEO ranking.

In addition to their ability to help you develop an action plan, professional SEO auditors are also great at identifying areas where your website could use improvement. They can provide recommendations on how to improve your site's architecture, design, content, and overall marketing strategy. Having a professional audit your site can help you improve your SEO ranking and increase traffic to your website.

‍

How Much Does a Technical SEO Audit Cost?

The cost of an SEO audit will vary depending on the size of your website and the complexity of your needs. However, most companies charge between $500 and $5,000 for a comprehensive SEO audit. If you're looking for a more basic review of your site, you can expect to pay between $200 and $500.

When you're ready to improve your website's SEO, contact a professional SEO audit company to get started. With their help, you can take your site to the next level and improve your ranking on search engines. You'll also receive a comprehensive report that details all the findings from the audit, so you can understand where your website stands in terms of SEO and what needs to be done to improve your ranking.

‍

What Do You Get with an SEO Audit

So, what do you get with an SEO audit? Here are the deliverables of a high-quality SEO audit. A good SEO agency partner will ensure that you get as much value as possible out of your SEO audit. Here's what you can expect to receive when you complete an SEO audit on your site.

Creating an effective SEO Audit and action plan are always one of our favourite parts to our job. Our methods have been tried and tested across our own site and are our main source of valuable client work. Let us help you work out a strategy for your business.

Get in Touch here

Overview of Search Presence

A high-quality SEO audit will provide you with an overview of your site search and help you understand why it's important to include an SEO audit as part of your overall marketing strategy. By identifying any potential issues with your website's SEO, you can take steps to fix them and improve your rank in search engine results pages (SERPs). An SEO audit can also help you identify opportunities to improve your website's content, structure, and overall user experience (UX).

Potential Problems

An SEO audit will also identify any potential issues with your website that could lead to a manual penalty from Google Search Console. These penalties can be devastating to a website’s traffic and business, so it’s important to take steps to avoid them.

An SEO audit is a comprehensive overview of your website that will help you identify and correct any on-page problems that are affecting your search engine ranking. It’s an important step in improving your site’s visibility and traffic.

Action Items

A high-quality SEO audit will provide you with an overview of your site's current SEO health, as well as a list of priority action items to help you improve your site's visibility and ranking.

Some of the key areas that are typically addressed in an SEO audit include:

• Site structure and navigation
• Page titles and meta descriptions
• Heading tags and content hierarchy
• Image optimisation
• URL structure
• Internal links
• Anchor text and backlinks

By addressing these and other areas, you can make your site more search engine friendly and give yourself the best chance of achieving better rankings.

Future Strategy

When you work with an SEO agency, you will receive an overview of your future strategy with an SEO audit. This is important because it can help you identify potential areas of improvement and understand what steps need to be taken in order to improve your website’s ranking. This could include updating meta descriptions to make your site more SEO friendly.

It will also establish a foundation for how the agency plans to work with you in the future. In this way, you keep all of your SEO efforts with one partner and increase the chance for success.

By completing an SEO audit, you can rest assured that your website is in good hands and will continue to rank higher over time.

‍

What Metrics Does an SEO Audit Look For?

An SEO audit doesn't just look for potential problems or areas of improvement - it quantifies the visibility of your website. Here are some key metrics that an SEO audit will identify and how they are relevant to your site's SEO success.

‍

Content

One of the most important aspects of SEO is content. Your website's content needs to be high-quality, keyword-rich, and informative in order to rank well in search engine results pages. An SEO audit will identify any areas where your content is lacking and provide recommendations for improvement.

It will also quantify how many words of content you have on your site vs other competitors. Producing content is one of the best ways to ensure that you are attracting consistent traffic to your site.

Any site administrator or business owner needs to know how much content is on their site.

‍

Ranking Keywords

Another key metric that your SEO audit is going to uncover is what keywords you are ranking for and the important metrics associated with those keywords.

Some of the metrics associated with ranking keywords include:

• The position your website ranks for that keyword
• The average monthly search volume for that keyword
• The estimated cost per click (CPC) for that keyword
• The competition level for that keyword

These metrics will help you understand which keywords are most important to your website's success and where you need to focus your SEO efforts.

‍

Mobile Responsiveness

An SEO audit will help to reveal how many of your pages are mobile responsive and put it into a helpful metric that helps you determine your strategy going forward. Your website needs to be accessible to mobile users if you want to rank well in search engine results.

Google's mobile-first indexing means that your website will be judged primarily on its mobile version. This is why it's so important to have a responsive design that looks good on all devices.

If your site isn't mobile-friendly, an SEO audit will help you identify the pages that need to be fixed and provide recommendations for how to improve the mobile experience for your visitors.

‍

Site Speed

Site speed is another important metric that your SEO audit will cover. Google Search Console considers site speed when ranking websites in search engine results pages.

A slow website can hurt your chances of ranking well and may even cause visitors to leave your site before it has a chance to load. An SEO audit will help you identify any areas where your website is slow and provide recommendations for how to improve its speed.

‍

Broken Links

Broken links can hurt your site's SEO in several ways. First, they can prevent search engines from indexing your site properly. Second, they can cause visitors to leave your site if they click on a broken link.

An SEO audit will help you identify any broken links on your site and provide recommendations for how to fix them. This is an important part of keeping your website's SEO healthy and ensuring that visitors have a good experience on your site.

‍

Broken Pages & Elements

In addition to broken links, your SEO audit will also identify any broken pages or elements on your website. These can also prevent search engines from indexing your site properly and may cause visitors to leave your site if they click on a broken page or element.

An SEO audit will help you identify any broken pages or elements on your site and provide recommendations for how to fix them. This is an important part of keeping your website's SEO healthy and ensuring that visitors have a good experience on your site.

‍

Data Completion

Your audit will also check for data completion and structure. Properly structured data helps search engines understand your website's content and can improve your chances of ranking well in search engine results pages.

Data that is missing or incorrectly structured can hurt your website's SEO. An SEO audit will help you identify any areas where your data is incomplete or incorrectly structured and provide recommendations for how to fix it.

This is an important part of keeping your website's SEO healthy and ensuring that your content can be properly indexed by search engines.

‍

Backlinks

Backlinks are an important part of any website's SEO. They are links from other websites to your website. Backlinks help search engines understand what websites are talking about your website and can improve your chances of ranking well in search engine results pages.

An SEO audit will help you identify any areas where your backlink profile is weak and provide recommendations for how to improve it. This is an important part of keeping your website's SEO healthy and ensuring that your site can rank well in search engine results pages.

‍

Search Visibility

Your audit will also check your website's search visibility. This metric measures how easy it is for people to find your website in search engine results pages.

If your website is not visible in search engine results pages, you will not get any traffic from those sources. An SEO audit will help you identify any areas where your website's search visibility is low and provide recommendations for how to improve it.

This is an important part of keeping your website's SEO healthy and ensuring that people can find your site when they search for keywords related to your business.

‍

Keyword Rankings

Your audit will also check your website's keyword rankings. Keyword ranking is the position that your website appears in search engine results pages for certain keywords.

If your website is not ranking well for relevant keywords, you will not get any traffic from those sources. An SEO audit will help you identify any areas where your keyword rankings are low and provide recommendations for how to improve them.

This is an important part of keeping your website's SEO healthy and ensuring that your site can rank well in search engine results pages for the keywords that people are searching for.

‍

Opportunity from Google Search Console

Perhaps most importantly, a good SEO audit will help to identify the amount of opportunity in your niche.

This metric measures how easy it is to rank well in search engine results pages (SERPs) for certain keywords.

If there is a lot of opportunity in your niche, it will be easier for you to rank well in search engine results pages. An SEO audit will help you identify any areas where there is a lot of opportunity and provide recommendations for how to capitalize on that opportunity.

This is an important part of keeping your website's SEO healthy and ensuring that you can rank well in search engine results pages for the keywords that people are searching for.

Services that can Help with SEO

Ready to start working on your SEO? Here are some services that your SEO audit will be able to be accompanied by if you're ready to work on your SEO.

Web Development

If you want to improve your SEO, working with your SEO audit partner on a new design is one way to do it. A good web development team will be able to take your audit results and create a new website that is optimised for search engines.

This can include improving your website's structure, adding missing data, and improving your backlink profile. A good web development team will also be able to help you improve your website's search visibility.

Link Building

Link building is an important part of SEO. If you want to improve your website's SEO, working with a link building team is a great way to do it.

A good link building service will be able to help you build high-quality backlinks from other websites. This can help improve your website's SEO and search engine rankings.

Content Marketing

Content marketing is another important part of SEO. If you want to improve your website's SEO, working with a content marketing team is a great way to do it.

A good content marketing team will be able to help you create high-quality content that is optimised for search engines. This can help improve your website's SEO and search engine rankings.

Paid Search

Paid search ads like Google Ads is one of the best ways to market your business online. If you want to improve your website's SEO, working with a paid search team is a great way to do it.

A good paid search team will be able to help you create ads that are optimised for search engines.

Directory Submission

Another way to improve your website's SEO is to submit it to online directories. This can help improve your website's search engine visibility and rankings.

A good directory submission team will be able to help you submit your website to the most relevant and popular directories. This can help improve your website's SEO and search engine rankings.

Local SEO

Local SEO is its own specialty within SEO. If you want to rank in your local market, working with an experienced team is the first step.

A good local SEO team will be able to help you optimise your website for local search. This can help improve your website's SEO and search engine rankings.

Social Media Marketing

The importance of social media marketing shouldn't be understated. If you want to improve your website's SEO, working with a social media marketing team is a great way to do it.

A good social media marketing team will be able to help you create and share content that is optimised for search engines. This can help improve your website's SEO and search engine rankings.

‍

Let's Recap Technical SEO Audits in NZ

As you can see, SEO touches nearly every area of your site and it's an expansive topic that requires the guidance of a trained professional. If you want to improve SEO for your site in NZ, then working with an agency that can provide you with those services is paramount.

Working with a professional partner can improve your SEO ROI, ensure your site is protected from Google Search Console penalties, and give you a quality SEO audit that you can use to evaluate your current site health.

‍

When was the Last Time your Business had an SEO Audit?

At Do Good Things, we love SEO.

Our SEO audits have helped businesses such as yours get to the first page of Google search, allowing unlimited organic traffic and free leads.

If this sounds like something you would help your business, contact us today and let's see how we can take your business to the next level.

‍