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RiverWatch

RiverWatch is a next-generation company offering a water quality monitor solution that provides real-time water information. Do Good Things created a marketing and brand strategy to help them increase brand awareness, leads, and revenue.
850%+
Increase in organic traffic
47%
Outreach reply rate
New
Website redesign
Demand and lead generation strategy
Framework for repeatable growth
RiverWatch

The Challenge

RiverWatch’s existing website and product offering did not align with their brand and the unique offering they were building. We helped commercialise and strategise the early marketing tone and offering from a ground level.

Our Solution

We aligned an end to end demand and lead generation strategies across LinkedIn, Facebook, Organic search and cold outreach to effectively inform key audiences on how RiverWatch can help solve a huge problem in NZ and beyond.

Next Phase:

  • HubSpot Setup and attribution reporting.
  • 15 pillar pages through the site for further organic growth.
  • Additional sales pages to address FAQ, some of these pages will also be pillar pages.

Our Results

850%+
Increase in organic traffic
47%
Outreach reply rate
New
Website redesign
Demand and lead generation strategy
Framework for repeatable growth
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