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Before kickoff we need access, assets, and a few facts. This page is the complete list. Most clients clear it in under an hour, and every day it lands earlier is a day sooner the system goes live.

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Account access

  • Google Analytics 4. Admin access for hello@dogoodthings.co.nz.
  • Google Ads. Admin access, or accept our manager account (MCC) invite. If you don’t have an account yet, we’ll create one in your name.
  • Microsoft Advertising (Bing Ads). Admin access, or accept our manager account invite. If you don’t have an account yet, we’ll create one in your name. Older, higher-value audiences live natively in Microsoft’s ecosystem, so this often earns a test early.
  • Meta Business Manager. Partner access to the ad account, page, pixel or dataset, and catalogue if you have one.
  • Google Tag Manager & Search Console. Publish access to GTM, and full access to Search Console.
  • Website / CMS. Admin or editor access to Shopify, WordPress, Webflow, or whatever the site runs on, plus a heads-up to your developer if you have one.
  • Email platform. Admin access to Klaviyo, Mailchimp, HubSpot, or whichever platform you use.

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Brand & creative assets

  • Logo files and brand guidelines. Vector logos (SVG or AI), fonts, and colours, in whatever form exists. A one page brand summary beats nothing, and a full guideline doc beats both.
  • Product photography and past creative. A shared folder of everything usable: photos, video, and past ads, including the losers as well as the winners, because the losers teach us plenty.
  • Proof. Reviews, testimonials, press mentions, awards, and before-and-afters. This is the raw material of believable ads.

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The facts

  • Unit economics. Margin, average order or deal value, and what you can afford to pay for a customer. Honest numbers, because they set every budget decision.
  • Constraints and no-gos. Claims you can’t make, channels you’ve been burned on, and brand lines that can’t be crossed. Said once, up front, in writing.
  • Who decides. One named owner on your side for approvals, and who covers when they’re away. A single voice keeps creative moving; feedback by committee slows everything down.
Stuck on any of these?Access grants are fiddly on the platform side rather than on yours, so if anything above is unclear, reply to the onboarding email and we’ll sort it together on a ten minute screen share. Please never send passwords. Every platform above has a proper way to grant access while the accounts stay yours.