Ryan Mitchell
Managing Director
What Are The Best Ad Platforms for E-Commerce?
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If you are an e-commerce business owner, you know that running paid ads is integral to generating business and traction for your business. Choosing the proper ad platforms is a critical part of your strategy.
It sounds easy to work with the best ad platforms for e-commerce businesses, but it's not that straightforward. There are several platforms out there. Knowing how to divide your attention correctly between them is crucial to the success of any e-commerce business. Talking to an agency that specialises in Google, Bing Ads as well as social advertising like Meta Ads will help you get a rounded picture of what you should do.
This article will show you the best ad platforms for e-commerce businesses, walk you through what you should look for in an ad platform, and evaluate your company's needs against what the top ad platforms can provide.
Features of a Good E-Commerce Ad Platform
You'll first want to know what features are essential when finding a good ad platform. When you take the time to consider what features you'll be looking for, you can more quickly identify a good ad platform when you find one. Here are the characteristics of a good e-commerce ad platform.
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Ease of Use
The e-commerce ad platform you select must be easy to set up and use. If it's not, you're going to find yourself wasting valuable time that could be used to create ads or improve your website.
In addition, an easy-to-use ad platform will also help you create better ads. If you can quickly and easily create an ad, then you can experiment with different versions of the ad until you find one that converts well.
Variety of Ad Types
The best ad platforms for e-commerce businesses offer a variety of ad types. This is important because different products or services will do better with different ad types. For example, some products may do well with video ads, while others may do better with image ads.
If an ad platform only offers one type of ad, you will be limited in the types of products or services you can promote.
Targeting Capabilities
Another important feature to look for in an e-commerce ad platform is the ability to target your ads. For example, if you're selling a product only used by men, you don't want to waste money showing your ad to women.
The best ad platforms for e-commerce businesses offer various targeting options that allow you to show your ad to the people most likely to be interested in it.
Reporting and Analytics
Finally, you will want an e-commerce ad platform that offers reporting and analytics. This is important because it lets you see how your ads perform and make necessary changes. Without this information, you'll be shooting in the dark, and it will be challenging to improve the performance of your ads over time.
These are just a few features you should look for in an e-commerce ad platform. Now let's look at some of the best ad platforms for e-commerce businesses.
These are just a few features you should look for in an e-commerce ad platform. Each of these benefits should be considered when evaluating ad platforms to see if they would be helpful to your business.
Why Are Ad Platforms Important for E-Commerce Businesses
The next thing that we'll take a look at is why ad platforms are essential for businesses. When you understand the benefits of a good ad platform for your e-commerce business, you can be sure to prioritise finding the right ad platform that meets your needs.
Here are the benefits of choosing the right ad platform for your e-commerce business.
Better Reach
The first benefit of using an ad platform is that it gives you better reach. When you use an ad platform, you can show your ads to more people than you would be able to without one.
This is because ad platforms have access to a wide variety of websites and apps where they can show your ads. As a result, you can reach more potential customers and get your products in front of more people.
Better Targeting
Another benefit of using an ad platform is that it allows you to target your ads better. When you use an ad platform, you're able to select the types of people who you want to see your ad.
For example, you can target your ad based on location, age, gender, interests, and more. This ensures that you're only showing your ad to the people who are most likely to be interested in it.
As a result, you can get more sales and conversions from your ads.
Improved Reporting and Analytics
Finally, when you use an ad platform, you can take advantage of improved reporting and analytics. This is because most ad platforms offer some sort of reporting and analytics features.
With these features, you can track the performance of your ads and see which ones are performing well and which ones need to be improved. This allows you to make the necessary changes to improve your ad campaign over time.
These are just a few benefits when using an ad platform for your e-commerce business. But, as you can see, there are a lot of advantages that come with using an ad platform.
Top E-Commerce Ad Platforms
Now that we know everything there is to know about e-commerce ad platforms, we're finally ready to go through some options for the best e-commerce ad platforms. Creating high-quality advertisements on these platforms can lead your company to success.
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TikTok
The first option for an e-commerce ad platform is TikTok Ads. TikTok Ads is a new ad platform that was launched in 2020. It's a self-serve ad platform that allows businesses to create and run ads on the TikTok app.
TikTok Ads offers a variety of different ad formats, including video ads, image ads, and carousel ads. You can use these ad formats to promote your products and services to the TikTok community.
TikTok Ads also offers advanced features, such as automated bidding and creative optimisation. With these features, you can improve your ads' performance and get better results from your ad campaigns.
Instagram is a top option for businesses looking to advertise their products and services. The platform has over 800 million users, and it continues to grow. In addition, Instagram offers a variety of features that make it an ideal place to promote your business.
You can share photos and videos of your products, create ads, and use stories to engage with your audience. Instagram also allows you to target your audience based on demographics, interests, and behaviours. This makes it easy to reach the right people with your message.
If you want to grow your e-commerce business, Instagram is a great place to start.
Facebook is an excellent platform for businesses looking to advertise their e-commerce ventures. The site has many users, and its sophisticated advertising tools are easy to use.
In addition, Facebook offers several ways to target ads to specific demographics, making it a great way to reach consumers who are likely to be interested in your product.
Pinterest is one of the best options for e-commerce businesses that want to advertise products. The site has long been a bastion of style and home products. A company has a lot to gain from being accessible on Pinterest. This platform is a hotbed for people looking for new products. This makes it easier for an e-commerce business owner that wants to work with a platform where newcomers are welcome.
If you're going to pick a partner to run ads with, you want to ensure that it's on a platform with a willing audience that will be receptive to your advertisement. Pinterest is still one of the hottest social media sites, showing no signs of slowing down.
With an ad platform like Pinterest, you are sure to be able to reach the audience that works best for you.
Let's Recap
Now that we've gone over some of the best e-commerce ad platforms let's recap what we've learned.
First, E-commerce businesses have a lot to gain from using an ad platform. Ad platforms offer improved reporting and analytics, access to a larger audience, and increased chances of success.
When choosing an ad platform, it's important to consider the features you want, the audience you want to target, and the tools you need to succeed.
By keeping our tips in mind, you can be sure that you're maximising the results of your PPC ads on your chosen e-commerce ad platform.
We’re a digital marketing agency helping E-Commerce businesses grow. We also specialise in Google Ads Queenstown, SEO services and other PPC and paid advertising platforms.
Contact us today for a free paid advertising audit, and let’s strategise how we can help your brand grow and drive revenue.